Targeting the Travel Community

We recognized the travel community as a vital audience segment. Our content resonated with travel enthusiasts, enticing them with the allure of Farm Resorts' unique experiences.

Giveaway Campaigns

To boost visibility and engagement, we meticulously planned giveaway campaigns. These campaigns not only attracted potential followers but also encouraged user-generated content, fostering a sense of community.

Awareness Campaigns

Simultaneously, we ran awareness campaigns. These strategic efforts expanded Farm Resorts' reach, introducing the brand to a broader audience.

Personalized Engagement

Actively engaging with the community became a priority. We responded promptly to comments and inquiries, nurturing a sense of belonging among Farm Resorts' digital audience.

Strategy Changes

Focus on Unique Selling Points

Content alignment - We have focused on highlighting the USPs of the property such as the views and the excursions when creating content. Farm Resorts' content pillars are structured to prioritize video-based content since videos have consistently shown high engagement and reach on social media platforms.

Storytelling - We crafted immersive stories around kayaking excursions and the mesmerizing reservoir views. These narratives aimed to evoke emotions, making potential guests feel like they were already there.

User Engagement and Spotlight‍

Encouraging Guests - We actively encouraged guests to share their experiences on social media tagging the brand’s page. We continuously feature user-generated content on the Farm Resorts page, giving guests the spotlight they deserved. This not only enhanced the brand's authenticity but also inspired more guests to share their moments.

Ad Campaigns

Comprehensive Ad Strategy

We began by reevaluating Farm Resorts' existing ad campaigns. Understanding their unique selling points - the breathtaking views, excursions, and serene ambiance. We restructured their ad strategy to focus on these key differentiators.

Engagement-Centric Content

We shifted the content pillars to highlight video-based content. Videos offered a more immersive look into the Farm Resorts experience, evoking emotions and creating astronger connection with potential guests.

Awareness and Engagement Campaigns

To maximize reach, we adopted a two-pronged approach. First, we initiated awareness campaigns, captivating potential guests with the beauty of Farm Resorts. Then, weengaged them with personalized content that showcased the property's offerings.