Olive Yu is a unique jewelry brand that epitomizescontemporary elegance, handcrafted in the heartof Sri Lanka. Our agency had the privilege of collaborating closely with Olive Yu on an exciting rebranding campaign. Together, we transformed their brand identity from a traditional aesthetic toa bold, chic, and fashion-forward vision.
Immersive Brand Understanding
We started by immersing ourselves in the soul of Olive Yu. Understanding their values, the essence of their jewelry, and the emotions they wished to convey was our first step. We needed to ensure that every piece of content reflected their brand's core.
Brand Transformation
Olive Yu's transformation from a traditional aesthetic to a bold, chic, and fashion-forward identity was meticulously executed. This transition was portrayed vividly through our content, showcasing not just jewelry but a lifestyle.
Personalization
We capitalized on jewelry being an emotional purchase. We highlighted the custom, one-of-a-kind pieces, reinforcing the brand's new tagline, "just for you."
Visual Excellence
We knew that to compete on the international stage, our content had to be visually stunning. We collaborated with top photographers, videographers, and fashion stylists to ensure each image and video reached international standards of excellence.
